Food commercials during television soap operas: What is the nutrition message?
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Auteurs : H. Lank ; E. Vickery [États-Unis] ; Nancy Cotugna ; D. ShadeSource :
- Journal of Community Health [ 0094-5145 ] ; 1992-12-01.
Abstract
Abstract: Studies have examined food commercials appearing during daytime, prime time, and Saturday morning programming; none have evaluated commercials aired during soap operas. The purposes of this study were to examine the dietary composition of food products advertised during soap operas and the health and nutrition claims made on their behalf, using current dietary recommendations as a basis of evaluation. A total of 508 commercials videotaped during the top nine daytime serials for five consecutive days, were for food or beverage products. Most foods advertised were rated low in sugar, fat, sodium, and dietary fiber, and health and/or nutrition appeals occurred frequently. However, of the foods advertised as “low cholesterol,” 77% were high in fat. Similarly, those foods advertised as low in saturated fat were high in total fat content. Forty-three percent of the food commercials promoting nutrition were for items such as flavored drinks with little nutrient value. Generally, the nutrition messages conveyed in these commercials supported current dietary recommendations, but the way in which the food products were promoted was often inconsistent and confusing, particularly in the area of fat. Nutrition educators need to address these inconsistencies when assisting consumers in interpreting television food advertising messages.
Url:
DOI: 10.1007/BF01323999
Affiliations:
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Lank</name></author><author><name sortKey="Vickery, E" sort="Vickery, E" uniqKey="Vickery E" first="E." last="Vickery">E. Vickery</name><affiliation wicri:level="2"><country xml:lang="fr">États-Unis</country><placeName><region type="state">Delaware</region></placeName><wicri:cityArea>Department of Nutrition and Dietetics, Alison Hall, University of Delaware, 19716, Newark</wicri:cityArea></affiliation></author><author><name sortKey="Cotugna, Nancy" sort="Cotugna, Nancy" uniqKey="Cotugna N" first="Nancy" last="Cotugna">Nancy Cotugna</name></author><author><name sortKey="Shade, D" sort="Shade, D" uniqKey="Shade D" first="D." last="Shade">D. Shade</name></author></analytic><monogr></monogr><series><title level="j">Journal of Community Health</title><title level="j" type="sub">The Publication for Health Promotion and Disease Prevention</title><title level="j" type="abbrev">J Community Health</title><idno type="ISSN">0094-5145</idno><idno type="eISSN">1573-3610</idno><imprint><publisher>Kluwer Academic Publishers-Human Sciences Press</publisher><pubPlace>New York</pubPlace><date type="published" when="1992-12-01">1992-12-01</date><biblScope unit="volume">17</biblScope><biblScope unit="issue">6</biblScope><biblScope unit="page" from="377">377</biblScope><biblScope unit="page" to="384">384</biblScope></imprint><idno type="ISSN">0094-5145</idno></series><idno type="istex">A58449D32ECDDC72224AA6D1A8394DE0CC4AC8B7</idno><idno type="DOI">10.1007/BF01323999</idno><idno type="ArticleID">Art5</idno><idno type="ArticleID">BF01323999</idno></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">0094-5145</idno></seriesStmt></fileDesc><profileDesc><textClass></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Abstract: Studies have examined food commercials appearing during daytime, prime time, and Saturday morning programming; none have evaluated commercials aired during soap operas. The purposes of this study were to examine the dietary composition of food products advertised during soap operas and the health and nutrition claims made on their behalf, using current dietary recommendations as a basis of evaluation. A total of 508 commercials videotaped during the top nine daytime serials for five consecutive days, were for food or beverage products. Most foods advertised were rated low in sugar, fat, sodium, and dietary fiber, and health and/or nutrition appeals occurred frequently. However, of the foods advertised as “low cholesterol,” 77% were high in fat. Similarly, those foods advertised as low in saturated fat were high in total fat content. Forty-three percent of the food commercials promoting nutrition were for items such as flavored drinks with little nutrient value. Generally, the nutrition messages conveyed in these commercials supported current dietary recommendations, but the way in which the food products were promoted was often inconsistent and confusing, particularly in the area of fat. Nutrition educators need to address these inconsistencies when assisting consumers in interpreting television food advertising messages.</div></front></TEI><affiliations><list><country><li>États-Unis</li></country><region><li>Delaware</li></region></list><tree><noCountry><name sortKey="Cotugna, Nancy" sort="Cotugna, Nancy" uniqKey="Cotugna N" first="Nancy" last="Cotugna">Nancy Cotugna</name><name sortKey="Lank, H" sort="Lank, H" uniqKey="Lank H" first="H." last="Lank">H. Lank</name><name sortKey="Shade, D" sort="Shade, D" uniqKey="Shade D" first="D." last="Shade">D. Shade</name></noCountry><country name="États-Unis"><region name="Delaware"><name sortKey="Vickery, E" sort="Vickery, E" uniqKey="Vickery E" first="E." last="Vickery">E. Vickery</name></region></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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